Twitter Integration
As one of the leading social media sites, Twitter presents an excellent opportunity to not only gain free feedback on a product or service but also bolster CRM. Including Twitter in your social CRM strategy will allow you to better connect with your customers.
Twitter, along with other social media sites, has quickly become the preferred method for content and target marketers. Sites like Twitter allow marketers to segment who and what they want to talk about. The vast market size of Twitter alone presents a priceless (literally) opportunity to grow your customer base. Hundreds of millions of users visit this site several times a day. Many users are utilizing Twitter as a means for gathering news, information, updates, product launches, and of course good old fashioned conversation. That is the point of social media after all, right?
It’s all about your followers
Target marketing has always been a key focus to any marketing campaign. Twitter makes it relatively easy to access select markets with their hashtags. Companies can target relevant users and do not have to worry about random visitors that will not lead to actual sales. A good strategy is to look at larger companies in your industry and follow some of their followers. These users will give you great feedback on what they are looking for from your company. They will also be excited to know that you took the time to follow them individually. Once you have obtained a fair amount of new customers all that is left to do is manage them properly and build the relationship further.
So, how to engage your customers?
There are a few easy steps to take to better manage your customers on Twitter. First, ensure that you have properly branded your business. Create an account username that accurately reflects your business, create an URL in the description to your official website, and use pictures that are professional and original in nature. Second, share relevant and creative content. Customers want to be engaged with your industry. They want news of what’s happening in your company, your latest developments, events, etc. But don’t bore them to death. They also want content that is entertaining, so it’s okay to appear human. The more humanizing your account feels, the more your customers will connect with your brand. Finally, utilize customer service in a timely and respectful manner. Twitter provides businesses the opportunity to connect with real customers one-on-one. Replying to a tweet from a customer with a solution to their problem will greatly increase their brand loyalty. Even if you can’t handle every single concern customers will appreciate that you are reaching out to a few of them on a personal basis.
Keep the conversation ongoing with you customers. They love hearing from you even if it isn’t directly. Post often but not to the point where customers are drowning in information. Once or twice daily is fine. By allowing your customers to connect with you through Twitter they gain access to inside information, obtain easy customer service, and communicate with your business on a personal level. This allows you to easily bolster your social CRM strategy.
