There are many ways to generate new subscribers, increase sales, and even build a larger clientele by simply utilizing YouTube’s basic features. But there are some things that go beyond just posting a video and hoping for the best. Here are our top 5 tips to enhance your business’s channel:
1. Create videos with valuable tips of interest
Showing off your expertise in the trade can be a great way to earn trust and respect from your clients and prospects. Don’t be afraid to offer innovative ways to approach a subject, even if it goes against the norm. Your clients will appreciate that you are trying to help them, and will pay more attention to the content you post in the future.
2. Leave video responses and comments
Engaging with the YouTube community is a common way to gain new subscribers. Posting video responses on channels within the same industry or market is an excellent way to attract the attention of new clients. Sometimes, even leaving simple comments on videos with similar topics to your business can garner surprising results. Many people love it when a business replies to a comment they posted on one of their videos. Taking advantage of this is a touching way to show a client or customer that you truly care about their opinion. It’s also a free form of constructive feedback so why not take full advantage of it?
3. Find creative ways to promote your product or service
Infomercials are great because they’re informative, sure. However, they aren’t entertaining and most consumers simply change the channel. Why? They don’t capture the attention of the average consumer. Find innovative and eye-catching ways to show off your products and services. Show your product in action using movie trailer-style: fast, creative and catchy. Give viewers a tour of your facility if you’re in the service industry. SHOW the consumer why your product/service is the best on the market, don’t TELL them!
4. Make your content two-way
Consumers love to be engaged with what they are watching. We’ve already discussed making your videos creative, but what about making them a conversation? There are some fun and easy ways to do this: run a contest on your channel with a link to your website so they can sign up and you capture them as a lead, offer solutions to common problems using how-to videos, customer testimonials, encourage customers to post video responses using your product/service in fun and creative ways, etc. Implementing a strategy such as this takes your channel from being 2D to 4D. People love to use all their senses, not just sight and hearing. When your clients start engaging with your videos not only will you get more subscribers, but you’ll gain loyal followers of your brand.
5. Make the information of your company easy to locate
Ensure that viewers don’t have to look far to find out more about your company. In the description of every video should be company contact info, your website, and other social media sites your company can be found on. Use the annotations in the video to take consumers right to a purchasing link. Making your videos streamlined with information is also going to help organic traffic into your other sites. We even recommend incorporating your company’s info into the video itself as a closing slide.
Utilizing these tips can help you strengthen the relationship with your clients, and build a larger network of consumers.
Want more tips on how to improve your CRM? Contact us today at 954-332-2474 and we’ll show you how!