Getting your followers to actually see the content that you publish on your business’s LinkedIn page can be tricky. The average person only spends about 15 minutes per day total on the site. Let’s take a look at a few simple things you can do to better manage your followers and get them looking at your content.
Email Marketing
Email marketing still remains one of the best digital forms of marketing and even lead generation. One of the most easy tricks to do is upload your LinkedIn contacts to your email or CRM database and merge them into an email marketing campaign. It’s important to be selective when deciding who to add to your campaign. Adding every contact your business has on LinkedIn leads to your messages becoming SPAM. Only add those who will truly benefit from the email.
Mass Connecting
It’s important to connect with as many consumers as possible. 80% of LinkedIn users say they want to connect with companies yet only 57% of companies have a page on LinkedIn. In a study of more than 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%—277% higher than Twitter (.69%) and Facebook (.77%). While LinkedIn may not have the highest engagement rates from company posts, it certainly does have the best rate of targeted and interested consumers in doing business. The more followers your company page has, the more leads get packed into your sales funnel.
Pack your content with data
While engagement rates may not be optimum on LinkedIn there are still some simple tricks you can do to help generate additional leads. Consumers love posts that contain data-packed content. LinkedIn has determined that updates containing links get up to 45 percent higher follower engagement than updates without links. Ending a post in a question nearly doubles the click through rates. Creating a post with an image will earn almost 98% more comments. Similarly to Facebook, video posts are growing in popularity on LinkedIn so why not throw one in every once and a while? Utilizing these simple techniques in each one of your company page’s posts will help bolster your lead generation rates.
LinkedIn has quickly become the most popular social media site among recent college graduates. Now, that doesn’t mean its time to forget about Facebook or Twitter, but it’s important to cross-pollinate the sites to keep your business fresh and updated across the web. Thanks to the professional atmosphere that LinkedIn has created, your company page now has the perfect opportunity to garner some quick lead generation on a social CRM platform designed for entrepreneurs much like yourself. Take the tips we’ve discussed here today and get to work!
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Sales Manager
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Sales Associate
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