Email marketing is one of the most powerful mediums of communication, but it can also be one of the most dangerous ones. Here is a simple list of do’s and dont’s to help you better manage your email campaigns.
Do:
- Build a targeted mailing list
- Give people a reward for reading your email it can be an interesting tip or something valuable to them.
- Make it dynamic: short surveys, discounts, important information, different ways of solving a particular problem… Be Creative
- Pique curiosity
- Use power words to grab their attention
- Add a personal touch and be informal, include their names or maybe a friendly salutation
- Always quality over quantity, keep it simple, keep it short and to the point
- Make sure it looks good on Mobile. Read our post about Mobile Revolution, it has some interesting tips and stats about it
Do Not:
- Talk to the readers as if they’re part of a list. They need to feel you are talking to them instead of you talking to a bunch of subscribers.
- Use people’s names too often in the email…Personalize the email but don’t make it look as if it were a script.
- Stick to the same formula over and over. You will bore your readers to death and eventually they will stop being interested.
- Take for granted people’s time. Do not make them feel like they are wasting their time. (Again quality over quantity)
- Email your customers 3-5 times a day instead email them when you have something of value
- Send an email without running a test first.
If you get email marketing right it can be one of the most powerful tools for your company. A well managed CRM can help a great deal with this because it assists with multiple things such as integrating your contacts lists, segmenting your lists so you can target and measure your efforts with advanced personalization options, creating campaigns with various design options or even scheduling emails or follow-ups that will help your company to understand customers needs and interests.
Email Marketing and CRM will become your “Top Secret” strategy to acquiring and nurturing customers.
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