Internet privacy advocates have been on the warpath against CISA. The software industry group, Business Software Alliance (BSA) signed a letter earlier this month urging lawmakers to resume work on cyber security legislation and sent it to the congress. In response, a privacy group launched an online protest “YouBetrayedUs,” calling out the BSA for ignoring user privacy and urged supporters to boycott the companies. One spokesman for one of the companies involved said the BSA letter does not explicitly support CISA, but stresses the need for stronger cybersecurity protections in general, and here you can read what Salesforce had to say on this matter…
1) Salesforce Statement on CISA
The Cybersecurity Information Sharing Act (CISA), is a proposed law that “supposedly” will improve cybersecurity in the United States through enhanced sharing of information. The law would allow the sharing of Internet traffic information between the U.S. government and technology and manufacturing companies. This law was introduced in the U.S Senate on July 10, 2014, but has not yet been considered or voted upon by the full Senate.
A new version of the Cybersecurity Information Sharing Act is scheduled to go in front of the Senate this fall, and right after this information was released, Burke Norton, Chief Legal Officer at Salesforce came forward with the following statement: “At Salesforce, trust is our number one value and nothing is more important to our company than the privacy of our customers’ data,” adding that “contrary to reports, Salesforce does not support CISA and has never supported CISA.”
All of the turbulence encouraged Marc Benioff to weigh-in on the issue, and he tweeted: “The letter clearly was a mistake and doesn’t imply CISA support. We need to clarify. I’m against it.”
Benioff’s tweets dissing CISA spread quickly, and soon after, the BSA itself issued a statement saying it doesn’t like CISA either, nor two similar bills also in the works.
http://www.salesforce.com/company/news-press/press-releases/2015/09/150925.jsp
2) The September 2015 Release is Now Live
In this release, you will see a number of new features that make the Marketing Cloud more reliable, and it delivers requested features from users. Customers can now expect more seamless first-time user experiences, additional ways to engage with larger audiences on social media, and easy access to provide product feedback directly through the Marketing Cloud.
Here are some of the top features for this release:
- Marketing Cloud Connector: They have changed the first-time configuration & connection user experience, making connections through the Marketing, Sales, and Service Clouds faster, more intuitive, and more user-friendly.
- Display Advertising is GA: Partners are able to begin building out their offerings and customers can now re-target their data to the broader display advertising ecosystem using Active Audiences.
- MobilePush Improvements: There are many performance improvements for Mobile including: improved registration queue handling, improved load time for messaging reports, improved API performance, and updated Journey Builder for Apps SDK.
These are just some of the new features, if you want to know more read the release notes for more details.
3) The Evolution of Wave
At Dreamforce 2015, Jamie Domenici, Salesforce’s VP of marketing for the Analytics Cloud, discussed the evolution of Wave and its impact for business users. Domenici outlined Salesforce’s application strategy that aims to connect products, such as its Sales and Service Clouds, to Wave so users can view their key performance indicators and dashboards in one place and take immediate action within the app.
“We want users to have the ability to take all of their data wherever it is stored, get insight from it and take it a step further and take action on it from where they work,” Domenici said.
New reports and dashboards for the Sales Cloud, combined with Salesforce Wave visualization, will replace much more basic reporting capabilities previously within that app.
Domenici also discussed the Salesforce Wave capabilities for sales managers and future plans to integrate Wave into the Marketing Cloud and more.
4) Iot Cloud Not Available Until Next Year
The IoT Cloud is a new service for storing and analyzing real-time data, and then integrating it with the company’s core customer relationship management product. Salesforce says it’s preparing its users for the transition from an old reactive form of customer service to a new proactive model.
They made the big announcement about the IoT Cloud Powered by Salesforce Thunder this year at Dreamforce 2015, but it’s a streaming data capability that is not likely to become generally available until next year’s Dreamforce.
Thunder will enter pilot testing in the first half of 2016 with general availability later in the year.
You can read more in one of our recent posts https://www.fullopp.com/?p=2104
5) App of the Week
Our App of the Week goes to Map Anything, our partner and sponsor for our first Conference, the #IDKConference which is scheduled for Friday, October 16, 2015, from 2:00pm to 6:00pm at Grille 401, in Fort Lauderdale.
We love this app and several of our customers leverage it.
MapAnything is a 100% native app that provides territory management, proximity-based searching, and visualization maps. Optimize travel routes, verify check-ins, and view real-time traffic on Salesforce1.
We list here some of the things you can do with this app:
- View any of your standard or custom objects on a map.
- Log calls, update records, send emails & create new tasks for yourself and your colleagues from the map.
- Segment data by specific field values in Salesforce (map markers).
- Filter by activity or record owner.
- Create boundaries with drawing tool.
If you want to learn more, visit the Salesforce Appexchange web-page, or Contact us for more information by clicking here