In world where data is leading the pack in business value, it is truly shocking to see the alarming number of small to medium sized businesses underutilizing it, or worse, not using their data at all. The ability to manage relationships with customers is the most critical aspect of sales success, so today we’ll discuss the undisputed value in having a smart, dedicated CRM optimization team. Investing in Salesforce is a noble first step, but capitalizing on that investment is uncharted territory for far too many organizations.
The reality is that companies who fail to take advantage of the Salesforce platform will quickly see their competitors rising to the top, and fast.
Salesforce consulting partners (like the awesome team at fullOpp) boast essential qualifications like Salesforce Sales Cloud Consultant Certifications, Salesforce Administrator Certifications, and Salesforce Developer Certifications. Sure, those all sounds impressive (and rather complicated), but what do they mean and how will they impact a company’s bottom line?
From establishing metric goals to customized branding and from documenting specific business processes to facilitating full scope Salesforce administrative maintenance, a CRM optimization team is able to rid companies of their biggest money pit: wasted time.
Take a second to reflect upon the inner workings of your specific organization…
Who is monitoring sales performance and making recommendations for improvement? What is your marketing and sales team doing with leads? Where are predictive buyer trends implemented into internal processes? When do automation tools integrate with your content management system? Why isn’t lead scoring playing a role in your campaign? How many hours a week is your staff spending playing around on a CRM system that they kind of, sort of understand?
The who, what, where, when, why, and how only scratch the surface of the tens of thousands of dollars left on the table each week in businesses that should be thriving. The Salesforce digital landscape is vast and expecting your internal team to navigate it alone is an unrealistic expectation that inevitably leads to missed sales opportunities, disappointing quarterly sales numbers, and an underperforming organization as a whole.
Salesforce is a beast of a platform and strategically handling everything from implementation to administration to data migration to data clean up to integrations to training to marketing and sales alignment is not just a mouthful, it’s a serious challenge. But, fullOpp does it all and we do it well…like, really well.
Whether you’re a VP, a manager, or an associate, our Salesforce consulting services are here to transform the way you do business. Contact us today to get started.
