Sales trends have been going mobile for quite some time now, paving the way for Salesforce users to take advantage of this digital consumer behavior. In fact, today nearly 70 percent of all e-commerce visits take place on a mobile device.

New consumer insights released by Salesforce recently revealed that more mobile phone purchases will be made this holiday season than on any other device. For the first time ever, mobile will take the crown of holiday season sales.

Salesforce Holiday Preparedness

So, as digital revenue continues to grow, it is imperative to your business to remain on the forefront of all things Salesforce and holiday preparedness. From data analysis to streamlining business solutions, now is the most important time to have all of your sales ducks in a row.

Boosting conversions via email outreach is hinged on a company’s ability to take advantage of the Salesforce platform strategically. Keep in mind the following CRM preparedness tips for this holiday season:

  • Do a data analysis deep dive – determining where in the sales funnel prospects are lost is essential to correcting mistake before the rush of holiday season begins
  • Pay special attention to current clients – far too many organizations place their focus on gaining new clients, that they neglect to gear messaging to clients who have already bought into the concept
  • Lean on AI-based recommendations – integrating AI into the purchase cycle will increase revenue and assist in your company’s ability to connect more deeply with your end users
  • Get super-mobile – with nearly half of all holiday purchases projected to take place on mobile phones, so marketing tactics must reflect this buyer trend

According to Rick Kenney, Salesforce’s Head of Consumer Insights, “this is the year shoppers turn to phones, buying more on phones than any other device”. With that trend in mind, managing relationships with your customers via the Salesforce platform has never been more important.

The Salesforce consulting Miami team at fullOpp is ready to streamline your business processes to truly take advantage of the powerful Salesforce.com platform. Contact our team today to speak to a Salesforce Certified Professional in Miami!